Monday, November 13, 2006

Fixing Healthcare and The Chicken and the Egg

I was reading a post from Seth Godin's blog today entitled The Chicken and the Egg.

There are countless innovations that would make our world a better place (and would make you a wealthy marketer). The problem with almost all of them is that getting from here to there is almost impossible. That doesn't mean you shouldn't try, but it does mean you should count on failing. Sure, every once in a while an eBay happens. But for every business that solves the chicken/egg problem, there are thousands that fail (insert dead chicken/broken egg joke here).

In almost every case I can think of, the problem isn't solved by fixing a big industry. It's just too hard to get all the big players to change at once. Instead, the problem is solved in a tiny industry (college admissions a hundred years ago) and then the industry grows around it. So, if you've got a breakthrough for the big guys, watch out.

This point is well taken in the Personal Pediatrics mission, you can't fix " Healthcare" Everyone is talking about "Fixing Healthcare" In reality we will have multiple small niche solutions that evolve out of the disfunction of the industry, and the Personal pediatrics administrative support solution is just one in a sea that will come over the next few years. Wouldn't it be great to have a personal relationship with your child's doctor, be able to call on his cell phone and have personalized house calls for your babies and children?? Natalie Hodge MD

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