Stop Calling it Concierge Medicine Please

We would like to introduce the term " Direct Medical Practice" to Pediatricians. It is a more descriptive and accurate term for the Personal Pediatrics Technology Platform and the business it supports. Rather than calling the office to get info, our affiliates constantly " Push" information out to our clients through our web system, such that practice members have a much higher level of interaction with their ped. Also parents can email their doc and schedule appt at a more convenient time.

Web MD Childrens Site for Parents

There is a fantastics new development for parents on Web MD site. A nice set of tutorials for parents on common rashes, pink eye and other common ailments. A nice visual guide. May save you a call to your pediatrician!! But don't forget our network of house call pediatricians, for attentive pediatric care for your children!! Natalie Hodge MD FAAP

http://children.webmd.com/

Nice post from Deliotte Healthcare Thought Leaders

So Pediatricians have a few choices in improving their lifestyle, income and professional satisfaction needs. Also PL3's graduating have a few choices. Start in a practice as an employee in the old pediatrics practice model. Pursue academia and a fellowship, staying in that system. Those interested in primary care and entrepeneurship should consider direct practice as the only long term sustainable method of practice. Taks a look at this post from Deloitte on Healthcare trends and see consumer needs fit nicely with direct medical practice. Patients want PHR, they want higher levels of attentiveness and their pediatricians time. Lastly they are picking up on take care health and minute clinic's system because the current pediatric office system is so bad for patients. Don't loose your market share to a bunch of smart MBA's and nurse practicioners.
http://www.deloitte.com/dtt/article/0,1002,sid%253D202452%2526cid%253D226453,00.html

We are ready to help you develop the direct practice model of your dreams. minimizing your risk and capital resources necessary to be successful in this model!!

www.personalpediatrics.com

What about HIPAA and house calls for Pediatricians

Our clients often ask me about how to maintain compliance to HIPAA in our direct practice model. Well, I think back to the maintenance of Hipaa policies in my old office setting on paper. You do silly things like turn the charts over so patients can't see another patient's chart. Covering up old computer screens so patients cheching out can't see the schedule. Lock the door of the office when you leave for the day. Basic stuff like that. But in our high tech direct practice model, our HIPAA compliance policy comes as part of our licensing program offerings to our physician affiliates. What could be more secure than a PHR that allows our end user patients to see their patient record in the comfort of their own home?? High level encryption at the level of the banking industry. There is a guy with a gun protecting our servers from any physical breach and firewalls to protect the data from hackers. Frankly, its much more secure than the systems in typical pediatrics offices. So there you have it Hipaa compliance for pediatricians running pediatrics practices with i phones. WOW.

www.personalpediatrics.com

Pediatricians let me know if we can help you implement your concierge or direct practice in your market!!

Dr Hodge

Here are my suggestions for ailing healthcare system

I had the chance to do a nice podcast with Philippa Kennealy from Entrepeneurial MD last week which just hit the wire. We had a nice chat about healthcare and how the Personal Pediatrics Platform and Direct Pediatric Practice Model is just a bandaid on an ailing healthcare system. But pediatricians need solutions Now to achieve their goals of lifestyle, professional satisfaction, and income. On the other hand patients have needs for communication, PHR, and HOUSE CALLS. So there you have it...

http://www.entrepreneurialmd.com/index/2009/3/9/disruptive-healthcare-delivery-one-entrepreneurial-physician.html

Dr Hodge
www.personalpediatrics.com